General Setup In Salesforce navigate to Set-up and and select the Assistant Home tab. Within the Customer Engagement tab click on the ‘Set Up Customer Engagement Support’. Within the Customize Scoring Rules section click on the ‘Go to Scoring Setup’. We will now create a new scoring model. Click New then give a name and...
What is Salesforce Personalization? Salesforce Personalization is an App allowing you to personalise the experience of a user when interacting with your brand assets (Email, Website and more). When navigating your website the customer will be able to experience banners, product recommendations and other personalised content based on behavioural data (How he is navigating on...
Why Data Graphs are important? In Marketing Cloud Advanced the Email Builder relies on the Data Graph in order to Personalise the email copywriting throughout the Merge Fields. You can pre-visualise the Data Graph selected by clicking on the ‘Data Source’ Tab on the right panel of the Email Builder. How to set-up Data Graph...
Salesforce Data Graph: A graphical representation of data showing the relationships between Data Model Objects. What is a Data Graph in Marketing Cloud Next? A Data Graph is an aggregated view of your Data Model Objects. In Data Cloud, you have enabled and configured Data Model Objects – The Data Graph allows you to have...
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