The Einstein Engagement Frequency feature can help you to understand how often you should send emails to your customers. The objective is to maximise how engaged your customers are and reduce the unsubscribe rate/email fatigue. What is Einstein Engagement Frequency? Einstein Engagement Frequency is a feature available in Marketing Cloud Next that analyse how your...
What is Einstein Engagement Scoring? Einstein Engagement Scoring is a feature available in Marketing Cloud Next allowing you to understand the Profile/Persona of your customer based on how he interact with your email communications. i.e. a very engaged customer that opens all your emails will be called a Loyalist and the opposite – a customer...
In Marketing Cloud Next, we have the possibility to get access to a feature named Einstein Send Time Optimisation (STO). This feature allows us to send an email at optimal time. What is Einstein Send Time Optimization? Einstein Send Time Optimization in Marketing Cloud Next helps Marketers delivering Emails at optimal times. Salesforce fully integrated...
Einstein Metrics Guard is a feature that allows you to understand if your email sent from Marketing Cloud Next has been opened by a human or a bot. The original definition from Salesforce is: Trust that your Email Opens and Clicks represent actual recipient engagement by enabling Einstein Metrics Guard. This feature works behind the...
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