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How to Personalise Emails with Merge Fields in Marketing Cloud Next

Last Updated: January 8, 2026

Adding Personalization with Merge Fields To personalise your email content: To Personalise the email copywriting click on the Merge Field icon and ‘Select Data Graph Attribute’. Then click ‘Primary Objects’ and you will be able to select Attribute such as firstName, lastName etc. Testing Your Personalised Email Example: Testing with Contact Olivia After personalising the...

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