What is Identity Resolution in Marketing Cloud Next? Identity Resolution is a key feature initially released for Data 360 (Data Cloud), but also available for Marketing Cloud Next, as the MC Next is an App seating on top of Data 360. Identity Resolution allows you to “Merge” duplicates records into a single master record. The...
In this guide, you will be able to find out how to install step-by-step Marketing Cloud Growth and configure it properly. Trello Board: https://trello.com/b/RuS2ZLpD/demo-marketing-cloud-advanced Admin Ressource: https://help.salesforce.com/s/articleView?id=mktg.mktg_main.htm&type=5 Developer Ressource: https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/guide/mc-getting-started.html?q=einstein Basic Settings Data Cloud Configuration Trello Card: https://trello.com/c/7b5m6X7c/1-user-story-11-data-cloud-configuration Loom Video: https://www.loom.com/share/5039e0e061994d6aa4381ffa8f7a31f6?sid=2a329d5a-348a-4b72-aeb5-abbc0ae834fc The very first step to enable Marketing Cloud Growth is to activate Data Cloud....
After setting up Data Cloud and Marketing Cloud Next pre-requisites we will need to import you customers into Marketing Cloud Next, they will be represented as Individuals and Unified Individuals. Data Cloud As Marketing Cloud Next is an ‘App’ seating on Data Cloud, most of the Data configuration is happening in Data Cloud. Data Cloud...
In this article we will learn how to enable Data 360 (Data Cloud), in order to implement Marketing Cloud Next. The base set-up of Data 360 is very straightforward and simple and Salesforce is making it more and more simple over the months by automating most of the steps. Enabling Data 360 (Data Cloud) Data...
Basic Settings After enabling Data Cloud, navigate to ‘Assistant Home’ in Set-up, and you will see the ‘Basic Settings’ that includes 3 steps to kickstart the enablement of Marketing Cloud Next. On the Basic Settings page, make sure to enable the followings items: Enable Data Cloud The objective here is to confirm that you have...
In Marketing Cloud Next, the notion of Data Kits is often coming along. You will often have to install Data Kits in order to enable the platform and expend it to further usages. In this article, we will learn what is a Data Kit and how and where to use it in Marketing Cloud Next....
In this article we will explore how to migrate the Engagement Data from Account Engagement to Marketing Cloud Next. If you are enabling Marketing Cloud Next for an organisation that is using Account Engagement you want to ensure they aren’t loosing insights about how their customers are interacting with their Brand. Data Cloud Set-up Installing...
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