In this article, we will explore how to create a Landing Page in Marketing Cloud Next. The Landing Page Builder in Marketing Cloud Next is not comparable to Website builders like Wix, Elementor or Framer but the purpose is different it is a great tool to build webpages used a Lead Magnet to capture customer...
In this article we will learn how to enable tracking for an external website, so that we can measure how users are engaging with it – track user activities at a granular level, and create segments allowing us to deliver a personalised experience. Enabling The Web Tracking Connector The objective will be to generate a...
In this article, we will learn how to track engagement activities on a Marketing Cloud Next Landing Page. After activating the tracking we will be able to get insights on Page Views, Form Submissions, Link Clicks, and Button Clicks. Website Engagement DMO The Website Engagement Activities will be stored into the Data Model Object Website...
Arthur Backouche helps organisations and professionals get more value from Salesforce and modern marketing technologies.
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