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In Marketing Cloud Next, when new customers are being added to the Salesforce Platform (Contacts and Leads) – they will be automatically added as opted-out from email communications. In a world where privacy is becoming more and more important I understand that Salesforce added this functionality. However, after implementing multiple Marketing Cloud Next solutions for...
Marketing Cloud Next comes with an handy feature, the possibility of creating Brands that can be used within all the Marketing Assets living in Salesforce. It is great for ensuring that your brand guidelines are respected when creating email templates, landing pages and more.. Also it a guarantee that your Marketing Assets have a consistent...
This article the the next step of How to setup the Domain Authentication in Marketing Cloud Next What is the From Address? The From Address is what people see in their inbox when receiving an email. The From address is composed of the email address itself and the name associated to it. In order to...
What is Identity Resolution in Marketing Cloud Next? Identity Resolution is a key feature initially released for Data 360 (Data Cloud), but also available for Marketing Cloud Next, as the MC Next is an App seating on top of Data 360. Identity Resolution allows you to “Merge” duplicates records into a single master record. The...
In this guide, you will be able to find out how to install step-by-step Marketing Cloud Growth and configure it properly. Trello Board: https://trello.com/b/RuS2ZLpD/demo-marketing-cloud-advanced Admin Ressource: https://help.salesforce.com/s/articleView?id=mktg.mktg_main.htm&type=5 Developer Ressource: https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/guide/mc-getting-started.html?q=einstein Basic Settings Data Cloud Configuration Trello Card: https://trello.com/c/7b5m6X7c/1-user-story-11-data-cloud-configuration Loom Video: https://www.loom.com/share/5039e0e061994d6aa4381ffa8f7a31f6?sid=2a329d5a-348a-4b72-aeb5-abbc0ae834fc The very first step to enable Marketing Cloud Growth is to activate Data Cloud....
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