After integrating Data 360 and Marketing Cloud Engagement, you will have the possibility to create segments directly into Data 360 (Data Cloud), and activate them in Marketing Cloud Engagement. The very first step is to create the Marketing Cloud Connector in Data 360. Create a Marketing Cloud Engagement Connection We covered how to create a...
In this article, I will explain how to connect external cloud storage—specifically Amazon S3—to Data 360 (Data Cloud) in order to ingest external data into the platform. The process begins by creating an Amazon S3 bucket, which will host the files that Data 360 (Data Cloud) will ingest. Next, we will configure a dedicated IAM...
In this article we will learn step by step how to configure the Salesforce CRM Connector in Data 360 (Data Cloud). In order to get started, we will navigate to the Data Streams tab and click New. Next, we will be selecting the Salesforce CRM Connected Source and click Next. Then, we will be selecting...
In this is article we will learn how to ingest Data from Marketing Cloud Engagement into Data 360. The very first step is to navigate into Data Cloud set-up and select the tab Marketing Cloud Engagement. After that you can click New. After that a quick step by step guide will be visible with different...
In this article I’m explaining how it is possible to create a Calculated insight in Data 360 allowing you to measure how engaged your customers are. The calculated Insight is using Data ingested from Marketing Cloud Engagement – In this tutorial we are assuming that we have already connected and ingested Marketing Cloud Engagement into...
Understanding Data Graphs in Agentforce Marketing
Arthur Backouche insights about Data Graphs within Agentforce Marketing , and how they enable organizations to deliver Real-Time Personalization.
The Agentforce Marketing Ultimate Guide.
This guide provides a structured implementation methodology designed to reduce deployment time from weeks to under 24 hours.
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Arthur Backouche helps organisations and professionals get more value from Salesforce and modern marketing technologies. Driven by clarity, impact, and practical execution.
Please share a few details below and I’ll get back to you shortly.
