The end of do-not-reply marketing. Agents that act.
Not another marketing tool. A reframe of how marketing works.
Marketing Cloud Next is not a new product layered on top of Marketing Cloud Engagement or Account Engagement. It's a fundamental reframe of how marketing works on Salesforce.
Instead of traditional automation — where marketers build every rule, every flow, every segment by hand — Marketing Cloud Next is built on Agentforce, a layer of autonomous AI agents that plan, execute, and optimize campaigns on your behalf. You define the strategy ("increase loyalty among at-risk customers"); agents handle the rest.
It's built on the Agentforce 360 Platform with Data Cloud as the foundation, which means the same data your sales, service, and commerce teams already trust. Available in Growth Edition (for SMBs starting their marketing automation journey) and Advanced Edition (for mid-market and enterprise teams at scale).
Create, engage, qualify, optimize — one platform.
Campaigns in hours, not weeks
Describe your goal in natural language. Agentforce generates the brief, builds the audience, drafts email and SMS content, and sets up the journey — ready for you to review and activate.
- Agentforce Campaign Creation
- Segment Creation via prompts
- Unstructured data activation
Two-way, always-on conversations
Turn dead-end emails into real dialogue. Agentforce adapts website content in the moment, replies to customer messages, and escalates to sales or service when it matters — 24/7.
- Personalization Decisioning
- Agentforce Web Curation
- Unified multichannel messaging
Leads, nurtured around the clock
Agentforce adds leads to the right nurture programs, runs scoring, chats in multiple languages, and books meetings — so no lead goes cold while waiting for a human to follow up.
- Lead Generation & Management
- Autonomous nurture & scoring
- Cross-team handoffs to Sales
Continuous, autonomous improvement
Agentforce monitors ad performance across channels, pauses underperformers automatically, and recommends goal adjustments — so your marketing compounds while you sleep.
- Paid Media Optimization
- Segment Intelligence
- Marketing Intelligence dashboards
Legacy platforms bolt AI onto old architecture. Marketing Cloud Next is the opposite — AI-native from day one, with Data Cloud as the foundation and Agentforce as the execution layer.
Built on Agentforce 360. Powered by Data Cloud.
Marketing Cloud Next
Where marketers work — creation, engagement, qualification, optimization
Agentforce
Autonomous AI agents — planning, executing, optimizing on your behalf
Data Cloud
Unified profiles, real-time signals, consent and identity resolution
Agentforce 360 Platform
Shared across Sales, Service, Commerce and Marketing
One of Australia's first Agentforce Marketing implementations.
Marketing Cloud Next is new territory for most partners. It isn't for us. TBG has delivered agentic marketing implementations end-to-end, published the definitive guide, and spoken at Salesforce World Tour on Agentforce in production.
- Led a national homebuilder's Agentforce Marketing rollout — one of Australia's first.
- Author of The Agentforce Marketing Ultimate Guide — available on Amazon.
- Speaker, Salesforce World Tour Sydney — "Data Graphs in Agentforce Marketing."
- Fixed-scope, fixed-price Marketing Cloud Next activation — SOW in 24 hours.
Traditional marketing automation is dead. The teams that win the next decade are the ones that treat Agentforce like a senior team member — not a chatbot.
Questions customers ask before they move.
Is Marketing Cloud Next the same as Marketing Cloud Engagement (MCE)?
No. Marketing Cloud Engagement (formerly ExactTarget) runs on separate architecture and requires CRM integration via connectors. Marketing Cloud Next is built natively on the Salesforce Platform, with Data Cloud as its foundation — which is why Agentforce, real-time personalization, and cross-funnel orchestration are possible. You don't have to rip and replace; Salesforce describes the move as a "hop" rather than a full migration.
Do I need Data Cloud to use Marketing Cloud Next?
Yes — Data Cloud is a prerequisite. It's what makes unified profiles, real-time personalization, Agentforce, and cross-object merge fields possible. The good news: Data Cloud is provisioned via Salesforce Foundations for eligible Enterprise customers, and TBG's Data Cloud Activation gets the foundation in place in 5 days.
We're on Account Engagement (Pardot). What happens to us?
Your data, lists, and content carry over. All Account Engagement customers now get access to Marketing Cloud Next features — including Agentforce Campaign Creation, SMS, and advanced personalization — via Permission Set Licenses on their existing SKUs. It's designed to work alongside Account Engagement, not replace it overnight.
Should I start with Growth Edition or Advanced Edition?
Growth Edition suits SMBs building their first marketing automation foundation — core channels, Agentforce Campaign Creation, basic segmentation. Advanced Edition is built for mid-market and enterprise teams and adds A/B testing, path experimentation, Unified Conversations for SMS/WhatsApp, and deeper Data Cloud integration. We help clients pick the right edition during scoping.
How long does an Agentforce Marketing implementation take?
Our fixed-scope activation package delivers your first working campaign — including Data Cloud foundation, Einstein AI enablement, and Agentforce Campaign Creation — in days, not months. Timeline and scope are confirmed in a 24-hour SOW after a short scoping call.
Is Agentforce safe for brand, tone, and compliance?
Agentforce operates with human-in-the-loop controls, approval workflows, and brand guideline enforcement built in. Marketers upvote and downvote outputs to train the model; every agent action respects your guardrails, consent data, and deliverability rules. You set the strategy — Agentforce executes inside your boundaries.
Let's scope your Agentforce Marketing activation.
A 15-minute scoping call. A fixed-scope SOW within 24 hours. Your first live Agentforce campaign in days — not months.
