The unified data foundation for every Salesforce team.
Not a data warehouse. A real-time activation layer.
Data Cloud is not Snowflake, not a CDP, and not a data warehouse. It's a real-time activation layer that sits above your existing data stack — ingesting, harmonising, and resolving customer profiles so every Salesforce team works from the same source of truth.
Instead of exporting data in batches, Data Cloud uses zero-copy connectors with platforms like Snowflake, Databricks, and Google BigQuery — leaving data where it lives while still making it actionable across Sales, Service, Marketing, and Agentforce.
It's the foundation for Agentforce, Marketing Cloud Next, Salesforce Personalization, and every real-time AI experience Salesforce delivers. Without Data Cloud, those products don't have the data they need to act.
Ingest, unify, activate — all in real time.
Any source. Any format.
Over 200 prebuilt connectors — CRM, marketing tools, data warehouses, cloud storage, and streaming sources — with zero-copy support for Snowflake, BigQuery, Databricks, and more.
- 200+ prebuilt connectors
- Zero-copy federation
- Streaming + batch ingestion
One profile per customer.
Identity resolution rules collapse duplicate records into single unified profiles — across every channel, device, and anonymous/known state — giving every team the same customer view.
- Identity resolution rulesets
- Unified individual profiles
- Consent management
Segments built in seconds.
Build real-time audience segments with drag-and-drop or natural language. Insights and calculated attributes update as new data arrives — no nightly batch jobs.
- Real-time segmentation
- Calculated insights
- Prompt-based segment creation
Across every Salesforce cloud.
Push unified profiles and segments into Sales Cloud, Service Cloud, Marketing Cloud Next, Commerce, and Agentforce — plus external activation to Meta, Google, LinkedIn, and more.
- Native activation to all clouds
- Paid media destinations
- Agentforce grounding data
Every Salesforce product launched since 2024 depends on Data Cloud. Without it, Agentforce, Marketing Cloud Next, and Personalization don't have a foundation to run on.
Built for every Salesforce team.
Agentforce & Applications
Marketing Cloud Next, Agentforce agents, Sales/Service/Commerce Cloud — all grounded in Data Cloud
Activation
Real-time segments, calculated insights, and AI-ready profiles pushed to every destination
Data Cloud Core
Identity resolution, unified profiles, calculated attributes, and data governance
Data Sources
CRM data, cloud storage, data warehouses, streaming events — connected via zero-copy or ingestion
A Data Cloud foundation designed for what comes next.
Most Data Cloud implementations fail because they're scoped as one-off data projects. TBG scopes Data Cloud as the foundation for the Salesforce AI roadmap you haven't built yet — so when Agentforce, MC Next, or Personalization show up, the data is already there.
- Delivered Data Cloud foundations for national enterprise customers. Across Marketing, Sales, and Service use cases.
- Author of The Agentforce Marketing Ultimate Guide. Covers Data Cloud as the agentic foundation.
- Speaker, Salesforce World Tour Sydney. "Data Graphs in Agentforce Marketing."
- Fixed-scope, fixed-price Data Cloud activation. Live foundation in 5 days.
Teams that treat Data Cloud as a data project ship late. Teams that treat it as the foundation for Agentforce ship on time — and unlock every product that comes next.
Questions customers ask before they move.
Is Data Cloud the same as Salesforce CDP?
Data Cloud is the evolution of Salesforce CDP — same lineage, but dramatically expanded. It now supports zero-copy federation with Snowflake, Databricks, and BigQuery, includes identity resolution across all Salesforce clouds, and powers Agentforce. CDP customers should plan a migration path to Data Cloud.
How is Data Cloud different from Snowflake or a traditional data warehouse?
Data warehouses store and query data. Data Cloud unifies customer identities across sources and activates those profiles in real time to Salesforce applications, Agentforce, and external channels. It sits above your warehouse — not as a replacement.
Do I need Data Cloud if I already have a CDP or CDW?
If you use Salesforce Marketing Cloud Next, Agentforce, or Personalization — yes. Those products require Data Cloud as their foundation. If you only need analytics, your existing stack may be enough.
What is Salesforce Foundations and how does it relate?
Salesforce Foundations is the entitlement that provisions Data Cloud for eligible Sales or Service Cloud Enterprise+ customers at no extra cost — up to defined credit limits. It's the easiest entry point to Data Cloud for existing Salesforce customers.
How long does a Data Cloud activation take?
Our fixed-scope Data Cloud Activation delivers a live foundation — provisioning, connectors, identity resolution, and first unified segments — in 5 days. Expansion to additional sources and advanced use cases happens in follow-on sprints.
Will Data Cloud work with our existing data stack?
Yes. Data Cloud is designed to leave your existing data where it lives. Zero-copy connectors mean Snowflake, Databricks, BigQuery, and others stay intact — Data Cloud queries them in place and only materialises what's needed for activation.
Let's scope your Data Cloud foundation.
A 15-minute scoping call. A fixed-scope SOW within 24 hours. Your foundation live in 5 days — ready for Agentforce, MC Next, and everything after.
