Arthur Backouche

Arthur Backouche is a Solution Architect. Born in France,he moved to Australiato build at the intersectionof marketing and technology. He specialises in Salesforceimplementations acrossAgentforce Marketing, Data 360,and Agentforce — helpingorganisations rethink howthey connect with their customers. He led one of the firstAgentforce Marketingimplementations in Australiafor a national homebuilder,creating a reusable blueprintnow used across his practice. […]

Understanding Data Graphs in Agentforce Marketing

In this article, we will be explaining how it is possible to achieve Real-Time Personalization by using Data Graphs. In order to understand why Data Graphs are so powerful, we need to get some context around Real-time Personalization. Firstly, we will explain the importance of delivering the right message at the right time. Then we […]