In this article, we will explore how to create a Landing Page in Marketing Cloud Next. The Landing Page Builder in Marketing Cloud Next is not comparable to Website builders like Wix, Elementor or Framer but the purpose is different it is a great tool to build webpages used a Lead Magnet to capture customer...
In this article we will learn how to enable tracking for an external website, so that we can measure how users are engaging with it – track user activities at a granular level, and create segments allowing us to deliver a personalised experience. Enabling The Web Tracking Connector The objective will be to generate a...
In this article, we will learn how to track engagement activities on a Marketing Cloud Next Landing Page. After activating the tracking we will be able to get insights on Page Views, Form Submissions, Link Clicks, and Button Clicks. Website Engagement DMO The Website Engagement Activities will be stored into the Data Model Object Website...
In this article, I will explain how to configure Form Handlers in Agentforce Marketing (Marketing Cloud Next). Form Handlers are particularly useful when you already have a form on your website and want to capture and ingest that data directly into Agentforce Marketing without rebuilding the form. Creating the Form Handler The very first step...
Understanding Data Graphs in Agentforce Marketing
Arthur Backouche insights about Data Graphs within Agentforce Marketing , and how they enable organizations to deliver Real-Time Personalization.
The Agentforce Marketing Ultimate Guide.
This guide provides a structured implementation methodology designed to reduce deployment time from weeks to under 24 hours.
We are helping organisations and professionals get more value from Salesforce and modern marketing technologies. Driven by clarity, impact, and practical execution.
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Arthur Backouche helps organisations and professionals get more value from Salesforce and modern marketing technologies. Driven by clarity, impact, and practical execution.
Please share a few details below and I’ll get back to you shortly.
