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Every Marketing Cloud Next migration starts with the same question. What do we actually move into Data 360, and where does it land in the Customer 360 model? The honest answer used to be “give me six weeks”. I built a Claude Skill so the answer is now “give me an afternoon”. This post explains...
Marketing Cloud Next comes with an handy feature, the possibility of creating Brands that can be used within all the Marketing Assets living in Salesforce. It is great for ensuring that your brand guidelines are respected when creating email templates, landing pages and more.. Also it a guarantee that your Marketing Assets have a consistent...
This article the the next step of How to setup the Domain Authentication in Marketing Cloud Next What is the From Address? The From Address is what people see in their inbox when receiving an email. The From address is composed of the email address itself and the name associated to it. In order to...
What is Identity Resolution in Marketing Cloud Next? Identity Resolution is a key feature initially released for Data 360 (Data Cloud), but also available for Marketing Cloud Next, as the MC Next is an App seating on top of Data 360. Identity Resolution allows you to “Merge” duplicates records into a single master record. The...
In this guide, you will be able to find out how to install step-by-step Marketing Cloud Growth and configure it properly. Trello Board: https://trello.com/b/RuS2ZLpD/demo-marketing-cloud-advanced Admin Ressource: https://help.salesforce.com/s/articleView?id=mktg.mktg_main.htm&type=5 Developer Ressource: https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/guide/mc-getting-started.html?q=einstein Basic Settings Data Cloud Configuration Trello Card: https://trello.com/c/7b5m6X7c/1-user-story-11-data-cloud-configuration Loom Video: https://www.loom.com/share/5039e0e061994d6aa4381ffa8f7a31f6?sid=2a329d5a-348a-4b72-aeb5-abbc0ae834fc The very first step to enable Marketing Cloud Growth is to activate Data Cloud....
Arthur Backouche helps organisations and professionals get more value from Salesforce and modern marketing technologies. Driven by clarity, impact, and practical execution.
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Understanding Data Graphs in Agentforce Marketing
Arthur Backouche insights about Data Graphs within Agentforce Marketing , and how they enable organizations to deliver Real-Time Personalization.
How to Orchestrate Multi-Agents with Claude for Salesforce Delivery.
This article explains how to leverage Claude Multi-Agents to Deliver Robust Salesforce Solutions Faster.
The Agentforce Marketing Ultimate Guide.
This guide provides a structured implementation methodology designed to reduce deployment time from weeks to under 24 hours.
We are helping organisations and professionals get more value from Salesforce and modern marketing technologies. Driven by clarity, impact, and practical execution.
Please share a few details below and I’ll get back to you shortly.
