Data Activation

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How to Activate a Data 360 Segment into Marketing Cloud Engagement

Last Updated: March 17, 2026

After integrating Data 360 and Marketing Cloud Engagement, you will have the possibility to create segments directly into Data 360 (Data Cloud), and activate them in Marketing Cloud Engagement. The very first step is to create the Marketing Cloud Connector in Data 360. Create a Marketing Cloud Engagement Connection We covered how to create a...

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