If you have been using Marketing Cloud Engagement for years, migrating to Marketing Cloud Next requires a certain amount of effort. Yes, feature parity between the two products is pretty much here. Yes, it makes sense to get started now. But there is a friction point: rebuilding all your marketing assets with a brand-new approach...
In this article I will explain how to use the Claude Skill I created to migrate Marketing Cloud Engagement email templates that contain AMPscript to Marketing Cloud Next. I will also show how I built the Skill, so you can adapt it or build your own. The first step is to install the Marketing Cloud...
And building a Claude Code agent that does the rewrite for you. In this article I will explain how to migrate email templates from Marketing Cloud Engagement to Marketing Cloud Next. If you have been using Marketing Cloud Engagement for years, chances are you have hundreds of email templates containing AMPscript. Both platforms support AMPscript....
Arthur Backouche helps organisations and professionals get more value from Salesforce and modern marketing technologies. Driven by clarity, impact, and practical execution.
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Arthur Backouche insights about Data Graphs within Agentforce Marketing , and how they enable organizations to deliver Real-Time Personalization.
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This article explains how to leverage Claude Multi-Agents to Deliver Robust Salesforce Solutions Faster.
The Agentforce Marketing Ultimate Guide.
This guide provides a structured implementation methodology designed to reduce deployment time from weeks to under 24 hours.
We are helping organisations and professionals get more value from Salesforce and modern marketing technologies. Driven by clarity, impact, and practical execution.
Please share a few details below and I’ll get back to you shortly.
